Myths you need to bust to create value in digital operations
2026-03-26 News PiD Drift
In many real estate companies, the same reactions occur every time new systems or ways of working are introduced. It often starts as small comments, but quickly develops into established truths in the organization. The problem is that these “truths” are rarely about facts. They are expressions of frustration, uncertainty and lack of perceived value. If left unchallenged, they become a barrier to both use and effectiveness.
Therefore, these myths must be shattered early.
Tore Nordahl
Senior fire safety advisor/partner at PiD Solutions AS
“Things were better before”
This is a classic. Not necessarily because it’s true, but because it feels safe.
When a new solution doesn’t immediately feel easier, many people will fall back on what they know. Without clear evidence of improvement, this idea quickly takes hold, and it spreads.
To be successful, the difference must be clear from the start. Users must experience that something is actually getting better.
“This just creates more work”
The feeling of increased workload is one of the strongest drivers of resistance. More tasks and more structure can easily be interpreted as more work, especially in a hectic operational environment.
At the same time, experience shows that the right structure frees up time. In many cases, operations teams can save around 10 hours per building each month (!) through better overview and follow-up.
The challenge is that this gain must be made visible early, before frustration can dominate.
“This does not solve our challenges”
When users do not recognize themselves in the solution, it quickly loses relevance. This creates a gap between the system and the everyday work it is intended to support.
This is rarely about the technology itself. It is often due to a lack of anchoring and unclear expectations prior to start-up.
To avoid this reaction, it must be clear what will actually be easier, and why.
“It doesn’t give us a better overview”
Better overview is often the main argument for new solutions. Yet this is one of the first things that is questioned if the experience is not immediate.
When information is still perceived as fragmented, trust quickly disappears. It is not enough that the system has the functionality, it must be experienced as an improvement in practice.
Bust the myths before they grow
What these statements have in common is that they arise early. If they are not addressed, they develop into established beliefs that are difficult to reverse. Therefore, this is not just about technology or system choice. It is about how to introduce, anchor and make value visible from the start. For real estate companies, it is not enough to talk about requirements and functions. What matters is whether the solution saves time, provides better flow and contributes to profitable operations. When you manage to bust the myths before they take hold, the focus shifts from resistance to opportunities. That is when you start to extract the real value.
From frustration to profitable operation
Most property companies are already well-versed in laws and requirements. It is not a lack of knowledge that is the challenge, but how to handle this without creating additional work. This is where the difference lies.
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When a system is built on current regulations, it provides a solid foundation for compliance. At the same time, it is only when this is coupled with efficient operation that the real value arises. The goal is not just to do things right, but to do it in a way that saves time and reduces resource use.
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When operations teams can free up hours each month through better structure, follow-up and available information, it has a direct economic effect. Less time spent on administration means lower costs and more time for value-added work. For property companies with multiple buildings, this quickly becomes significant savings.
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When you also manage to dispel myths early on and create an experience of actual improvement, the entire starting point changes. Then it is no longer just about meeting requirements, but about operating smarter, more efficiently and more profitably.
Built for Norwegian requirements
PiD Drift is developed based on Norwegian laws and regulations, and makes compliance a natural part of daily operations. The result is lower costs through less manual work, fewer deviations and more efficient follow-up.
- Requirements are handled continuously in operations, without additional administration
- Documentation and follow-up are collected automatically
- Less time is spent on deviations, duplicate work and manual routines
This directly contributes to a more profitable operation.
